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Fortescue Metals makes good pizzas

- By: John P Sykes
Posted in: Blog, Case Studies, Management, Mining, Publications, Strategy


In the continued catch-up on September's Strictly Boardroom articles on with Allan Trench, last week's article (12th Sept) was about Western Australian iron ore major Fortescue Metals Group (FMG), pizzas and electric car maker Tesla ("FMG makes good pizzas"). The obscure trifecta is linked by a corporate strategy example. The example focuses on an anonymous mid-tier pizza chain locked…
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