Greenfields Research

Blog Header Image

Generic strategies meets Fortescue Metals

- By: John P Sykes
Posted in: Blog, Media, Mining, Publications, Strategy


This week’s Strictly Boardroom column with Allan Trench on applies Michael Porter’s ‘generic strategies’ to Fortescue Metals Group (FMG). So for subscribers interested in whether FMG follows a cost leadership, differentiated or focused strategy check out the article online.

For keen followers of the Strictly Boardroom column, our new book “Strictly (Mining) Boardroom Volume II: A Practitioners Guide for Next Generation Directors” is out now and available as a hard copy or e-book from Major Street Publishing or Amazon.