Greenfields Research

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Do we need goals?

- By: John P Sykes
Posted in: Blog, Management, Media, Publications, Strategy


In late September we published one of my favourite articles of the year in the Strictly Boardroom column – a personal musing on the purpose of goals. In a journey through Eli Goldratt, Peter Drucker, Michael Porter, Henry Mintzberg, Kees van der Heijden, Niccolo Machiavelli and some amateur psychology, we come to the conclusion that perhaps goals don’t matter that much – it is ‘culture’ and ‘values’ that matter – in business and life.

The article is entitled “Do we need goals?” and is available to subscribers on, or contact me.

For keen followers of the Strictly Boardroom column, our book “Strictly (Mining) Boardroom Volume II: A Practitioners Guide for Next Generation Directors” was published last year and is available as a paperback or e-book from Major Street Publishing or Amazon. We’re pleased to say that the book received a very positive review in the AusIMM Bulletin and in Geoscientist magazine – the members publication of the Geological Society of London.